Unapparelled Woman 20th May 2022 GROWING YOUR BUSINESS FROM GOOD TO GREAT Unapparelled Woman Entrepreneurial Summit 20th May 2022 Unapparelled – exceptional, having no parallel, having no equal or match, unique. And indeed we all unique in our different ways. The danger is trying to be someone you are not, and I have often noted that Zimbos we are the greatest asimilados in the world. Going from good to great means finding where you can play your best game. Going from good to great means finding where you can play your best game. Be of value to stakeholders. The amount of money you make will be directly related to the amount of value you provide to your customers. Period. Alongside a good value proposition to the customer, its equally important to give a good value proposition to the internal customer – your team members. They are team members, not workers. Key to attaining growth and profitability lies in finding good and smart people, sharing your vision vividly with them. They should almost articulate your vision word for word to outsiders. That should be done systematically and relentlessly all the time. Empower them with knowledge, skills. Work harder and longer than others. Work ethic is missing from our culture today, replaced with entitlement. Prepare everyday to go the extra mile, make the extra call, have that extra meeting and you’ll soon be on your way to becoming super great, or even a millionaire if you like that sort of thing. ??? Dominate, Don’t Compete. Whatever you love to do, then do it in a way that dominates that space. Don’t be a player in the game, BE the game. Be in so many places and so involved that everywhere your competitors and your clients go, they hear or see you. Read, guys, read. I read to sleep; I wake up to read first before bathing. Reading widens your horizon to a level you can confidently walk into anywhere and be up to speed with any discussion, hence you can make the right impressions to whosoever you want to do business with. Execution, execution and execution – one of the most critical blocks to building a successful enterprise. Bossidy & Charan. “Leadership without the discipline of execution is incomplete and ineffective. Without the ability to execute, all other attributes of leadership become hollow.” Don’t Be Afraid To Innovate Business is an ART – spend time thinking though how you can improve your product or service, being creative in the way you do everything in your business. Go After What You WantCalvin Klein once said “I think fantasies are for the birds,” “Anything I wanted to do, I did. If there’s something I want, nothing stops me.” Excellence And it is Doing whatever you do exceptionally well. Whether its writing a letter to a customer, the ambience of your work environment etc.. Do it with EXCELLENCE. Pay it Off, Don’t Pay it Forward or simply, be frugal. Have financial discipline. If you can help it, don’t borrow as it is huge cost to the business, Added costs of high interests can stifle a business and certainly can kill a good business. We chose to grow our business organically, with very little borrowing initially, retaining all profits into the business for the first 6 years of the business. Avoid the get-rich quick schemes. Don’t chase the easy money. Follow some these steps to growing from good to great, and, to becoming a millionaire, and in no time, the next piece of advice you will seek is how to become a multi-millionaire. A step at a time not five, otherwise You will fall. In the Value of work, Things do not happen overnight, they happen OVERTIME!! A man on top of a mountain did not just fall there, he climbed little by little Be of impeccable character and integrity. Never compromise on this. Honest, integrity are traits that will take you far, the new corporate currency
